Travel Agency Site Architecture
Three-Tier Conversion Funnel & Data Flow
Pause
Pulse System
Reset
01 // DISCOVERY LAYER (AWARENESS)
HERO BANNER
DESTINATIONS
PROMOTIONS
02 // TRUST LAYER (CONSIDERATION)
TESTIMONIALS
DETAIL CARDS
TRUST CUES
03 // LEAD CAPTURE (CONVERSION)
INQUIRY FORM
CONTACT HANDOFF
ENGAGE
SELECT
INTERACT
ROUTING